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Agricultural product discovery

DigiPangan Merauke

A digital catalog connecting agricultural products from Muting, Ulilin, and Elikobel with prospective buyers through WhatsApp contact links.

My role

Full-Stack Developer

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DigiPangan Merauke: public website preview
Public website preview
active products
427

Listed across Muting, Ulilin, and Elikobel.

active farmer profiles
51

Farmer profiles in the supplied production snapshot.

WhatsApp CTA clicks
107

Recorded alongside 503 product-view events.

The work

What I built

I built the public catalog, farmer self-service tools, and administration workflows across the frontend and backend. DigiPangan supports UGM's Tim Ekspedisi Patriot (TEP) program with the Ministry of Transmigration of the Republic of Indonesia (Kementerian Transmigrasi Republik Indonesia).

  1. 01

    Built product, farmer, and region discovery for a public catalog spanning three regions in South Papua.

  2. 02

    Implemented farmer registration, self-service profile and product management, and administration scoped by role and region.

  3. 03

    Added product-view and WhatsApp-click tracking, monthly and regional statistics, and fixes to article categories and media persistence in the Vue/Quill editor.

About these numbers

Product views are deduplicated per visitor, product, and day; every contact CTA click is recorded. 107 clicks / 503 view events equals 21.27 clicks per 100 view events. Clicks do not establish sent messages, unique buyers, or completed sales.

Inside the workflow

Help people find the product, then reach the farmer.

DigiPangan connects agricultural products from Muting, Ulilin, and Elikobel to a public catalog. I built both sides of the application: the discovery journey for prospective buyers and the tools farmers and administrators use to maintain the information.

  1. 01

    Publish the product

    Farmers can register and maintain their own profiles and products. Administration is scoped by role and region.

  2. 02

    Find the right contact

    Visitors discover products, farmers, and regions, then use a WhatsApp CTA to contact the farmer.

  3. 03

    Understand engagement

    The application records product-view events and contact clicks, with monthly and regional statistics.

Measure the step the application can observe

The supplied production snapshot contains 503 product-view events and 107 WhatsApp CTA clicks. Views are deduplicated per visitor, product, and day; every CTA click is recorded. This shows interaction with the contact path. It does not establish whether a message was sent or a sale was completed.

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